4 days old

Senior Specialist, Product Marketing

Santa Ana, San José 10901
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Senior Specialist, Point of Sale Marketing - Santa Ana, Costa Rica

Are you a detail-oriented, organized professional ready to join a talented team that helps drive our merchandising strategy & execution? Do you want to unleash your potential in a global Fintech company that is passionate for moving money for better? Join Western Union as a Senior Specialist, Point of Sale Marketing.

Western Union powers your pursuit.

We are looking for someone who would be part of the Marketing team responsible for driving execution of merchandising & signage initiatives through supply chain management, logistics and by working collaboratively with other business units and various vendors.

Role Responsibilities

  • Track, evaluates, and measures the effectiveness and efficiency of the key Point-of-Sale (POS) programs, makes recommendations for continuous improvement to achieve marketing goals for assigned products and services for Western Union, VIGO and OV Retail Network.
  • Working closely with in-house or external creative agencies to design marketing Point-of-Sale (POS) materials - external and internal brand.
  • Developing and creating marketing merchandising materials, such as corridor and product collateral, and ensure brand guidelines are met.
  • You will execute the North America Retail POS Plan, which plays a pivotal part in creating brand awareness at the point of sale and ultimately driving conversion.
  • Work with sales team to create and coordinate programs, projects, and planograms focused on increasing brand awareness and sell-through in retail environments.
  • Utilize project management skills to track and execute the development of each project from inception to completion within agreed-upon timeframes, receiving approval from all appropriate parties.
  • Own the merchandising supply chain process.
    • Supervises and analyzes current inventories and procedures; suggests improvements to increase efficiency of supply chain.
    • Collaborates with other departments and stakeholders to identify and maintain resources needed to establish and provide an effective supply chain.
    • Participates as an advisory member by providing information and guidance on availability and cost of supplies and materials.
    • Coordinates optimal shipment with attention to consolidation of warehousing and distribution.
  • Execute and monitor the exterior signage program.
  • Develop, execute, and monitor Digital Units content management across Western Union, VIGO, and OV Brands.
  • Collaborate with our vendors to achieve efficiencies and effectiveness of our retail marketing budget.

Role Requirements

  • Bachelors degree in marketing, business, merchandising, supply chain management/logisitcs or equivalent, +3 years experience in one of those fields, preferable in retail (Western Union experience comparable).
  • Proficient in Microsoft Office Suite (Word, Excel, Outlook, and PowerPoint).
  • Supply chain management experience a plus.
  • Experience with budget management & forecasting a plus.
  • You are a self-starter who can work independently and collaborate in a team environment.
  • Highly organized and process-oriented, ability to handle multiple tasks at once while delivering results against deadlines.
  • Organizational skills and excellent attention to detail.
  • You can multi-task and prioritize in a fast-paced and dynamic work environment.
  • Strong prioritization, organization, and project management skills.

We make financial services accessible to humans everywhere. Join us for whats next.

Western Union is positioned to become the worlds most accessible financial services company transforming lives and communities. Were a diverse and passionate customer-centric team of over 8,000 employees serving 200 countries and territories, reaching customers and receivers around the globe. More than moving money, we design easy-to-use products and services for our digital and physical financial ecosystem that help our customers move forward.

Just as we help our global customers prosper, we support our employees in achieving their professional aspirations. Youll have plenty of opportunities to learn new skills and build a career, as well as receive a great compensation package. If youre ready to help drive the future of financial services, its time for Western Union. Learn more about our purpose and people at https://careers.westernunion.com/.


You will also have access to short-term incentives, multiple health insurance options, accident and life insurance, and access to best-in-class development platforms, to name a few
(https://careers.westernunion.com/global-benefits/). Please see the location-specific benefits below and note that your Recruiter may share additional role-specific benefits during your interview process or in an offer of employment.

We are passionate about diversity. Our commitment is to provide an inclusive culture that celebrates the unique backgrounds and perspectives of our global teams while reflecting the communities we serve. We do not discriminate based on race, color, national origin, religion, political affiliation, sex (including pregnancy), sexual orientation, gender identity, age, disability, marital status, or veteran status. The company will provide accommodation to applicants, including those with disabilities, during the recruitment process, following applicable laws.



  • Banking / Finance
Posted: 2023-03-18 Expires: 2023-04-21

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Senior Specialist, Product Marketing

Western Union
Santa Ana, San José 10901

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